This paper investigates the influence of social media marketing on brand name impression and manufacturer trust toward the purchase intention of Indonesian Male’s Skincare. The research proposes a design that displays the influence of skincare marketing procedures through social media for male millennials generations. A quantitative method is utilised to collect the information to assist the design working with online surveys. The info ... [Clearly show comprehensive summary] samples are gathered from 203 male respondents working with non-chance sampling procedures with benefit sampling process.

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marketing improves buyers' have confidence in in models, leading to an increase in their willingness to purchase. Social media presents

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a platform for shoppers to have interaction with manufacturers, which can lead to a rise in brand rely on. This can be consistent with exploration

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